ABOUT US

We, Jowell Chia and Aeryn Lai, are actually a couple team who have a combined of experience more than 10 years. We met each other during our time in Propnex under Powerful Negotiator group. As previously served AirForce for 5.5 years, Jowell left the service and started real estate on part-time basis before venture into it on full-time in 2008. Aeryn worked as air stewardess in Singapore Airlines previously and rose to rank of leading stewardess before call it a day in 2012. After obtaining her license in 2012, Aeryn start practicing as full-time realtor in 2013.

Real estate market have constantly evolve the way we market properties. Traditionally, newspaper have dominated the main source of marketing for real estate for decades before online presence start to gain viewership. We are also constantly update our marketing funnels to ensure we stay relevant and our clients can benefit from our marketing expertise.

With the emerging presence of social media like Facebook, Youtube, tweeter or Instagram, relying on online property portals alone is no longer pivot in selling properties. Studies have shown that viewers have spend more time on social media and search engine platform like Google to search for information on real estate.

We found the brand PropertyShape to better position ourselves as frontrunner for social media marketer in real estate. We also aim to create home tours with informative knowledge narrative as main element for our clients’ properties. As our brand name imply:

S - STAGING

Every home deserve to bring out its best appearance. Through our home staging system, we will revamp the entire home into what home buyers like to view.

H - HOME STORY

In today market, we need to draft unique content and selling angles to make the property feel ‘special’ among the competitors or chances of getting stagnant in market place is high.

A - ATTRIBUTE

Through our personalize home story, every unit attribute is further enhance to bring out the intrinsic value.

P - PRICE

Prior launching every campaign to various media platforms, we will always meet up with our sellers to ensure we have a common ground on the selling price after discussion. This is to ensure genuine listings are being offer to our viewers as we aim to be trusted brand name when it come to selling properties.

E - ESTABLISH

We aim to establish connection to potential buyers via possible social media and search engine platforms available using our target audience system. We believe if there is not enough viewership on the listing then it is difficult to reach out to the right buyer.